Out of production lures can go for more.
What you may not realize is the individual hand-made detail & attention given to each lure. One of the expensive swimbaits I have is tank-tested and tuned at the factory - for a specific buoyancy at a specific temperature! That time costs money, of course, and it gets magnified between the factory and the consumer.
Roman Made is in Japan, as are a number of the companies that make very expensive lures. Trade tariffs with Japan in particular add considerably to the cost of selling a Japanese product in the USA. This is one of the reasons all the lures from Japan are pricey compared to others not manufactured in Japan.