Is this stuff worth it? I'd like to get some new summer clothes for fishing. If I wear under armor I bake in that stuff...

I bought Magellan at Academy and it seems to do the job, sometimes you pay extra for the name but then again I shop Walmart too.

Simms if by far the best sun protecting clothing I've ever worn. I own Huk, Columbia, Guidewear, and I always grab my Simms shirts first. They're a little more expensive, but very much worth it.

I just ordered a HUK shirt. Hopefully it will help. Fishing in a lightweight cotton long sleeve right now so it should be better than that LOL

Too expensive! I just buy Magellan at Academy!

HUK took a page out of the Yeti marketing plan when they introduced their product. Price it so high that some folks just have to have it and put your name and logo all over it in big letters. Sell like hot cakes.

You can find some great deals fairly often on Huk apparel. I don't own much but the few items I have seem to be of good quality and work well. You can score shirts etc fairly cheap at some sales.

http://www.columbia.com/mens-pfg-super-tamiami-short-sleeve-shirt-FM7189.html, works for me in a 115 heat index.

I prefer the Columbia PFG products. The Huk stuff is nice quality but everything seems to run smaller/tighter than other brands. Including the neck/face gaiters.

All I wear now is Huk. Love it. Definitely worth the money. But it's not much more than other brands.

I love my Huk shirt but I've found that on really hot days, my Columbia Omni Freeze is much cooler. Columbia is a little cheaper too if I remember correctly.

the new Huk Ice is awesome way cooler than anything they have had thus far the quality of everything they offer is great!

the ICE is the one to get.. it's cooler. Kinda like Columbia's Omni-freeze shirts.

I've been wearing a long sleeve Columbia cool shirt. It's about a year old. It seemed like it was better when new. Now it just provides share but doesn't seem to cool as well.

I just bought a HUK hoodie shirt. It was expensive but I like the meeting under the sleeves and in the back. I figured the hood would help shade the ears and neck. Haven't gotten to try it out yet. If it cools them I am ok with $60 because I'll only own one.

Try them on if you can! I normally wear an XXL tshirt. I had a bunch of Bass Pro gift cards and tried on tons of long sleev sun shirts. The Columbia XL fit me like a glove. The Huks had way to big head holes which would have burned my neck.

Moral to the story, I was shocked how different they fit from cotton tshirts. Try them on if you can!