That technique is 10-15 years old. May be a blade changer but not a game changer. I have a few in my junk lure pile.
The only name I can remember for one of them is a Roland Martin something.
Has Smartwire on the blades.
Humminbird Helix 12 SI, 1198c SI, 1198c SI, ONIX 10 SI NT, 360, RC-1