It's a new bait that KVD designed for drop shotting. He said it helped him win he last few tournaments.
Keep in mind with KVD now owning a percentage of Strike King and making profit off of his brand named baits, of course he is going to push his brand.
I'm a strike king fan so I'm not trying to cast doubt on the new bait. But I will wait to see how it does here in Texas before purchasing. Apparently he's been pushing it as a great small mouth bait at iCast.
It's amazing how after a pro discloses what they were using the sales skyrocket. People think it'll magically make them catch fish lol.