Ive got a theory that old lures can catch those big fish because everyone is throwing new store bought lures and the old lures present something this generation of fish hasn't seen!
This is a common belief & I just do not agree with it. There have been studies (probably funded by the US Government for $12-20 million that found gold fish have an attention span of about 5 seconds.) Also, it has never happened to me, but you hear of a fisherman catching the same fish on consecutive casts. Fish are not very intelligent and I have found that it is very difficult to out smart them.