There's no "sticker" price on boats, except trackers, and they don't negotiate off that.
The best tactic used on me? Customer asks what am I going to make on the deal? And then produce invoices to show it.
Dealer margins very wildly so that's actually a decent move, and this time of year, you can tell the guy $2,500.00 and that is a little lower than they want, but still a viable sale.
And let me assure you, the top line "cost" of the boat is quickly forgotten if they've done a schlock rigging job. THAT is the difference between long term love and short term hate.
Marble Falls/Seadrift TX