I do think he kind of regrets turning down the Toyota deal though several years back based on what I saw.
That's how I took it. He was explaining that they wanted he and his wife to take two vehicles and they didn't want to. Then he said they started taking two vehicles anyway a few years ago. Now, he isn't getting the offers. He alluded to not being paid money to mention the swim bait he uses a lot, so he won't say the manufacturer's name. He seems to be doing just fine, but I don't agree with the people that say he is anti-sponsorship.