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#11432959 - 02/23/16 09:43 AM Please help me with my new package design for Wave Away
Wave Away Offline
Angler

Registered: 04/29/10
Posts: 272
I started Wave Away Sonar/GPS Screen Cleaning Kits about 6 years ago. I've gone through a couple package design revisions over the years. I feel really blessed to have our product in most of the box stores like Bass Pro Shops, Cabela's, West Marine. We also have it in a bunch of great independent stores. Getting a product into the stores is a big step but having people take notice then buy it can be a challenge.

I'm a tournament bass fisherman and full time construction guy so package design and marketing doesn't necessarily come natural for me. I'm interested in revamping my package design and would love the advice of you guys/gals. I've included an image of the current Wave Away kit/box. What changes do you think I should make? Should I make the box red or a more striking color? Should I add a "catch phrase"? All advice would be appreciated and I'll be sure to drop some Wave Away Sonar/GPS Screen Cleaning Kits in the mail for the folks that give me the most useful advice.

Thank you!

Chris Lambert
Wave Away


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#11432972 - 02/23/16 09:48 AM Re: Please help me with my new package design for Wave Away [Re: Wave Away]
Rhino68W Offline
TFF Celebrity

Registered: 11/06/14
Posts: 6329
Loc: Benbrook, TX
For some reason the "cool" or "sleek" looking designs always grab my attention. Dark colors with some bright accents and not a lot going on in the front.

Think of it from a 25 y/o's point of view. We like cool looking stuff for some reason. I'd much rather buy a redbull than a QT brand energy drink.
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#11433015 - 02/23/16 10:09 AM Re: Please help me with my new package design for Wave Away [Re: Wave Away]
KickerFish29 Offline
Extreme Angler

Registered: 04/26/10
Posts: 2583
Loc: Eagle Mtn,Texas
I'd lose the light blue and yellow to me it looks a box that would say "as seen on TV" on it and I probably wouldn't even give it a second look. I'd maybe replace the blues with some blacks and greys and replace the yellow with lime green or some blaze orange make it pop.
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#11433033 - 02/23/16 10:17 AM Re: Please help me with my new package design for Wave Away [Re: Wave Away]
BAMABASS Offline
Pro Angler

Registered: 07/16/03
Posts: 740
Loc: Carrollton, TX USA
I agree with Rhino. The new bright colors would appeal to the younger generatoin and get the attention of the older
customers. I like that it comes with a towel and a bag for storage, good marketing.. Good luck in which ever design you choose.
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#11433135 - 02/23/16 11:01 AM Re: Please help me with my new package design for Wave Away [Re: Wave Away]
grout-scout Offline
TFF Celebrity

Registered: 12/08/08
Posts: 5831
Loc: Boerne, Texas
To me the biggest problem isn't the box, it's where you're selling it. I don't go to Bass Pro, Cabelas or Academy to buy screen cleaner, I go to buy lures, etc... You need to hit the web like you're doing right now. There's a lot of forums out there that have electronics boards in them, you need to pound those. Nobody's going to let you pound for free though, they're gonna want your $$$ as a sponsor.

Tough call, stick with the box stores where you might sell a few or pound the Internet where most people are buying these days. You can do a poll here and 10x more people buy from the 'net than they do from tackle shops.

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#11433164 - 02/23/16 11:16 AM Re: Please help me with my new package design for Wave Away [Re: Wave Away]
TroyKing Offline
Pro Angler

Registered: 09/28/14
Posts: 989
Loc: Carthage Tx
Make it look as much like KVD's colors and you should be set...grin.
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#11433271 - 02/23/16 11:48 AM Re: Please help me with my new package design for Wave Away [Re: Wave Away]
Slide_R Offline
TFF Celebrity

Registered: 05/31/03
Posts: 5257
Loc: Richardson
I see too many words and not enough image to sell the product. Also I agree that at its present look and feel I see "as seen on TV".
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aka Slide_R


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#11433283 - 02/23/16 11:52 AM Re: Please help me with my new package design for Wave Away [Re: Wave Away]
JMac-D Offline
Extreme Angler

Registered: 11/27/13
Posts: 1521
Loc: Cleburne Tx
Less is more IMO, current box is kind of tacky looking. What does the back look like?

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#11433288 - 02/23/16 11:54 AM Re: Please help me with my new package design for Wave Away [Re: Wave Away]
ezbassin Offline
TFF Guru

Registered: 01/15/04
Posts: 12596
Loc: Mansfield, Tx.
You have a blue label on the bottle, a blue towel, and a blue bag, so don't make the box with so much blue on it. Add some black, reds or oranges to the box.


Edited by ezbassin (02/23/16 11:56 AM)

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#11433405 - 02/23/16 12:40 PM Re: Please help me with my new package design for Wave Away [Re: Wave Away]
Bobby Milam Offline
Extreme Angler

Registered: 07/13/14
Posts: 2361
Loc: Arlington
Have never seen it before so it must not be standing out. Need to be able to see it pop on the display and grab my attention telling me what it is.

I'd go red with larger letters on the donar dcreen clesning words. I don't really need the picture so large as that doesn't tell me what it is.

Make some designs that pop more then print them on paper and take them to the store and hang them then walk back and see which one granted your attention from a distance or use a small focus group.

If I had known that it existed, I would have bought it.

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#11433415 - 02/23/16 12:42 PM Re: Please help me with my new package design for Wave Away [Re: Wave Away]
gatoreyes Offline
Angler

Registered: 11/04/07
Posts: 439
Loc: Keller, TX
Chris,

It looks like it is targeted toward fresh water sonars. What about the saltwater sonar market? Make the sonar pictures bigger. Also, the towel and bag in that position look like a beanie hat.

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#11433435 - 02/23/16 12:46 PM Re: Please help me with my new package design for Wave Away [Re: Wave Away]
grout-scout Offline
TFF Celebrity

Registered: 12/08/08
Posts: 5831
Loc: Boerne, Texas
Lol, the guy is advertising as we speak. Question is... How many of you would buy this product?

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#11433445 - 02/23/16 12:48 PM Re: Please help me with my new package design for Wave Away [Re: Wave Away]
bogey♂ Offline
TFF Guru

Registered: 02/21/08
Posts: 14974
Loc: plano
Maybe a before and after picture. I think that would sell itself.
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#11433460 - 02/23/16 12:53 PM Re: Please help me with my new package design for Wave Away [Re: Wave Away]
Donald Harper Offline
TFF Guru

Registered: 01/25/08
Posts: 13120
Loc: Justin, TX.
First of all I love the product and am out so I could use a bump. The product is great. These people are hard to work with; but my suggestion is build displays and see if you can get it on a stand alone display and not on the shelf with a bunch of other stuff. On the end cap is a great place to have a display if they want let you do a stand alone. I see people using the monitor systems all the time to look at a short video that is running a new product. Just touch the screen and it starts over from the beginning.

Thanks for offering free product we can use it.
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#11433575 - 02/23/16 01:29 PM Re: Please help me with my new package design for Wave Away [Re: Wave Away]
Fork Fanatic Offline
Extreme Angler

Registered: 11/11/10
Posts: 1320
Loc: Baton Rouge, La.
I bought my Wave Away at Tackle Warehouse about 2 years ago and it works great. My suggestion would be to change the colors on the box to a red/ black design and put your 3 Elite Anglers on the front of the box and make them very visible. Your product works great it just seems like the blue color on the packaging doesn't jump out at you and get noticed. I tried several cleaners and this is the best one I've ever used.

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