I use Team Daiwa rods, will use Airds next as they are about $50-$60/each and Express Mettles reels, they work great and I have compared them to Dobyns Savvy and can't tell a difference. save yourself the money. The H2O Academy Ethos rods are good too, have a couple of those as well. So many good low cost options now.
Talon Lures - high quality, hand tied baits and lures.