Pat gives good info.
Lures that rattle are very effective, that's why I invented the Rockport Rattler jig and got a US Patent on it. I sold the company about 5 years ago, but they are still a very effective jighead in my SW arsenal..
In the Rockport Bay System, I like the plum/chartreuse SW Bass Assassins, they work for me year round on the Big 3: Trout, reds and flounder.
Power Pro braid is the ticket, as far as line goes, with all these awesome shell reefs we have to fish here.