Not talking swimbaits or A rigs here. Talking crankbaits, topwaters etc. Most I have spent on a single bait is $35.00 on a topwater. I would guess $50 is about my limit on most hardbaits not including swimbaits.
I have some hard to find hardbaits that are worth a lot more than that though. Doubt i would ever get rid of them though.
The dream is free, the hustle is sold separately.