Thanks for the feedback on your experience with our service. We just wanted to clarify a few points based on the feedback posted here:
- We have only done 1 themed box in the past, which was an all-Berkley box that had about $25 worth of Berkley items. We did that box about a year ago and we have not done one since based on the mixed feedback we received.
- The regular MTB box has sample packs of plastics because the point of our service is try try out new stuff and to have a chance to experience new baits. By doing 2-3 sample packs of plastics vs 1-2 full packs, our subscribers end up getting more baits to try every month. Even after factoring the value of the samples, our boxes are worth about $25 MSRP. Our new MTB Pro box does have full packs of plastics and has about $45 MSRP in it.
- We redesigned our product information cards about 4 months ago to make the product pricing very clear. We show the pro-rated value of the sample packs when we include samples packs, as you can see here: http://screencast.com/t/LbSORwxIk
The old card still made clear the fact that we sent sample packs by showing the quantity of items we sent vs what was in the full pack, but we made it even more clear with the new card based on customer feedback.
- We try and make boxes seasonal as often as possible, but seasons vary throughout the country and not every month is 100% perfect. But we focus on partnering with quality brands that make great products so our subscribers will at least be excited to use an item soon if it's not perfect for that month. For example the frog in the December MTB Pro box was a LiveTarget worth about $10, but there was still over $35 of other products in that box and the pro box only costs $24.99. (here was the full fox: http://mysterytacklebox.com/boxes/pro8
We are always looking to improve our service and we have a number of great things in store for 2016, including a lot of exciting new partnerships with brands like Lucky Craft and many others.
Thanks again for the feedback.