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Max Online: 36273 @ 01/23/13 02:34 PM
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#11283377 - 12/15/15 08:32 AM Pure Fishing has been acquired
smbass77 Offline
Green Horn

Registered: 12/14/15
Posts: 6
looks like it's official, Pure Fishing has been bought: http://bassprime.com/2015/12/15/pure-fishings-parent-company-acquired/

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#11283397 - 12/15/15 08:40 AM Re: Pure Fishing has been acquired [Re: smbass77]
BassSAT Offline
Extreme Angler

Registered: 05/21/02
Posts: 1571
Loc: San Antonio, Texas
Rubbermaid buys Pure Fishing..??

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#11283431 - 12/15/15 08:56 AM Re: Pure Fishing has been acquired [Re: smbass77]
smbass77 Offline
Green Horn

Registered: 12/14/15
Posts: 6
yup. Jarden Corp, Pure Fishing's parent company was bought. Apparently Jarden and Rubbermaid have many products in the home goods category. Be interesting to see what happens to fishing in this new mega corporation

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#11283725 - 12/15/15 11:08 AM Re: Pure Fishing has been acquired [Re: smbass77]
Jaret Latta Offline
TFF Celebrity

Registered: 01/06/07
Posts: 7849
Loc: Austin, Tx/Nacogdoches, Tx
They probably will be able to produce lures cheaper, not sure if we will see a difference though.

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#11283823 - 12/15/15 11:58 AM Re: Pure Fishing has been acquired [Re: smbass77]
9094 Online   content
TFF Celebrity

Registered: 08/11/09
Posts: 7547
Loc: Albany
I worked for Gott Coolers when Rubbermaid bought them in the late 80s. They really messed that company up.

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#11283831 - 12/15/15 12:03 PM Re: Pure Fishing has been acquired [Re: smbass77]
Mark Perry Online   content


Registered: 01/09/04
Posts: 52581
Loc: Highway 1
The market for pre-Rubbermaid Berkley stuff is gonna soar..... roflmao


Berkley Blue Fleck Power Worms will be worth $4.00ea

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#11283837 - 12/15/15 12:05 PM Re: Pure Fishing has been acquired [Re: smbass77]
Lil joe Online   content
TFF Team Angler

Registered: 05/30/13
Posts: 3020
Loc: lake conroe, tx
I figured Bass Pro bought it laugh

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#11283951 - 12/15/15 12:54 PM Re: Pure Fishing has been acquired [Re: Lil joe]
smbass77 Offline
Green Horn

Registered: 12/14/15
Posts: 6
Originally Posted By: Lil joe
I figured Bass Pro bought it laugh


haha, wouldn't be surprised either.

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#11283969 - 12/15/15 01:06 PM Re: Pure Fishing has been acquired [Re: smbass77]
Flippin-Out Offline
Extreme Angler

Registered: 02/25/15
Posts: 2167
Loc: Magnolia, TX
Sadly, I'd venture to say this doesn't bode well for Pure Fishing. In the big-biz cut-throat world of today, Newell was shutting down a competitor by assimilation. I'm betting that the Outdoor Solutions arm will be nothing more than a nuisance to them - taking up valuable capital and molding capacity.

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#11284060 - 12/15/15 01:58 PM Re: Pure Fishing has been acquired [Re: Flippin-Out]
Tyler Offline
Pro Angler

Registered: 05/18/06
Posts: 800
Loc: Boerne/College Station
I seriously doubt that they would just can neglect such valuable brands, despite their relative size to the overall corporation. Newell will likely start marketing Pure Fishing for sale to industry leaders after the merger is finalized. Heck their phone could already be ringing.
_________________________
Tyler Bradfield

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#11284269 - 12/15/15 03:12 PM Re: Pure Fishing has been acquired [Re: Tyler]
catslayer Online   content
TFF Team Angler

Registered: 03/03/08
Posts: 3692
Loc: Straight outa Johnson county.....
Originally Posted By: Tyler
I seriously doubt that they would just can neglect such valuable brands, despite their relative size to the overall corporation. Newell will likely start marketing Pure Fishing for sale to industry leaders after the merger is finalized. Heck their phone could already be ringing.


this is what I foresee... Sell the out door arm for and get an almost immediate return on the investment.
_________________________
"I'll never mess with bee's or wasp anymore, and I'll never gig another beaver..." Words from a man who learned things the hard way

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#11284330 - 12/15/15 03:42 PM Re: Pure Fishing has been acquired [Re: Jaret Latta]
str1249 Offline
Angler

Registered: 11/11/08
Posts: 274
Loc: Texas
And your lures will stay fresh in your fridge for weeks!


Edited by str1249 (12/15/15 03:42 PM)

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#11284381 - 12/15/15 04:07 PM Re: Pure Fishing has been acquired [Re: smbass77]
Mark Perry Online   content


Registered: 01/09/04
Posts: 52581
Loc: Highway 1
No one panicked when Jarden bought Pure Fishing.

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#11284723 - 12/15/15 07:12 PM Re: Pure Fishing has been acquired [Re: smbass77]
MDM Offline
Pro Angler

Registered: 01/28/06
Posts: 642
Loc: East of Dallas

Go to Jarden.com then to the Outdoor Solutions tab. You will be surprised how many outdoor activity brands they own.
_________________________

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#11284988 - 12/15/15 09:44 PM Re: Pure Fishing has been acquired [Re: smbass77]
stratos1760dv-Jeremy Offline
Pro Angler

Registered: 10/09/12
Posts: 542
Loc: McKinney, TX
there had to be synergies across the board or they would not take risk of the investment. Otherwise private equity would have bought it and split it all up to make a quick return,(imo)

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