Received my letter as well today and contacted Plano Marine. Tom in service had not heard anything about the letter and gave him my info and am waiting for a returned phone call about this situation. Called at 1:16, still waiting, guess they must have really gotten busy this time of the year. I also have a 2010 250 SHO. Replacement is good through December 31, 2017. Thanks Santa for a new powerhead!!!