I got the Igloo Sportsman 55 from Sam's Club for $199. Keeps ice for days and it is half the price of a Yeti. After losing yet another cooler lid on the way to the lake, I decided to buy a heavy duty cooler that will last. Yetis might hold ice the longest or might not, but I don't really need to keep the same ice for a week at a time.
10 lake records, 3 all tackle, and I only added this because Rick did and I have more.