From their testimonials page:
An independent organization dedicated to bringing you the latest in tournament results, fishing techniques, regional angler profiles, tips from the pros, and the latest news and events regarding the next generation of bass fishing.
The Trick-Lipless has unique swim motion! Throwing big swimbaits requires concentration and discipline. We really didn’t expect to catch any fish during testing. However, during the 4 hr. session the Trick was slammed twice, swiped at once and followed once by an 8 pounder…until it saw the boat (now that was fun). By days end, BassEast had bragging rights to a 3 pounder who faced off the Trick’s hooks. As the west coast swimbait sticks say “dude…that’s…sic…!”
That was only $146/lb fish. I'll stick to my $4 bag of worms.