I have been using towels like this for several years now. Regardless of the brand the way to do it is to have two of them . One soaking in the cooler while you have one on. And swap them out when one starts getting warm
Loc: Lake Livingston/Trinity River
I picked up one of the Mission buffs the other day at the Lufkin Lowes after prefishing Rayburn Thursday. Worked good on Friday & Saturday. Found it takes a real hard snap to get the best results. Kept the sun off too, that helped...