Two of my friends just bought Ulterra's, they are Unbelievable. That will be my next trolling motor. It's not really a new invention, Minn Kota had the Genesis which was discontinued in I think 2002. Think they made some improvements since then and fired back with the Ulterra. Sweet machine especially if you have the better Humminbirds to link with to make trails and foll contours. Selling all my extra stuff and getting one, someday.