I have been using them for about 2 years now. The VileCraw is a awesome trailer and a great flipping bait. The Exostick pro is a really good bait as well, a little more durable then a senko and great action. Plasmatail is a good drop shot bait, they are about to release a 6.5" Version of the plasmatail as well.
I have been seeing them too. Whoever is in charge of their marketing strategies is getting work done. Never used them before so I cant say if they good or not but I have to give them credit for being the best advertised lure i have seen in awhile.