Either bait caster or spinning reel. Which ever you feel the most comfortable with. Line is also personal preference; 8-10 lb test is sufficient for most applications. Some prefer braid, some mono. There are plenty of threads on here discussing the pros/cons of each.
Ten foot plus poles are not intended for casting, although you can cast a jig easily with a spinning reel. Long poles are intended for vertical jigging, trolling/spider rigging. Especially helpful in spring for shallow fish whether you're on the bank or boat. I can keep the boat away from fish in shallow water so the trolling motor or other noise doesn't spook them. And I can reach more places without having to re-position the boat so many times.
Edited by Ken Gaby (04/23/15 02:54 PM)